It was time for a mini-makeover for the sign I have on top of my card rack in the Vintage Shop in Galena, IL. Part of your brand is the image you present to customers for your business. It gives them a sense of what you have to offer.
As my business grows, so have my boys. They are the core inspiration for what I do. With the previous sign (below) I found that more people stopped to read what the sign says and then kept moving. I came to the conclusion that it had too much information on it. The new sign included Handmade Cards along with the Local Artist stickers from the previous one. I observed that people would read and then browse through the rack to see more. Sure, I could be crazy with this theory, but I truly believe that “less is more” works in this situation.
I’ve also used the same image for my cover photo on my business page on Facebook. People make a connection when they see familiar faces.
With so many tourists visiting Galena, IL they ask, “Do you also sell online?” Then the business cards are distributed. I’ve included another branding tactic by using an image of one of my dogs. Everything ties in together.
Now, if I could only teach the boys how to type and upload listings into my shops we would really be on to something BIG!
Here’s some additional reading regarding Branding, via The Etsy Blog. One for beginners. And I’ll add 85 more tips for your reading pleasure.
Did I inspire you to take your brand serious?
Please note that my suggestions may not work for every situation. I merely want to share my experiences with you and if they benefit you in anyway, then I’m happy. And you should reward yourself with a cookie.
P.S. The smash book prep work is “almost” done and I’m excited for the building to begin. My goal is to share the progress with you tomorrow (right here on the blog) and what’s next with the project.
P.S.S. We appreciate you stopping
by our Mom’s blog.
Until the next word…